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Bankston Partners Engaged by The 909 Group for Exclusive Agreement


Jul 17, 2009 CHARLOTTE, NC, July 17, 2009 – Bankston Partners has been engaged by The 909 Group with an exclusive agreement for strategic workforce planning and talent acquisition. Max Siegel, former President of Global Operations at Dale Earnhardt Inc. and renowned music executive, leads The 909 Group – a sports, entertainment, and lifestyle marketing firm that was recently awarded a 5 year contract to manage NASCAR’s Drive for Diversity (D4D) program. In the next 2 years, this program could easily bring upwards of 100 jobs to Charlotte & surrounding areas. The team has already expanded to include 12 drivers and 14 crew members. Max’s vision to create the best company possible – and an integral part of that is attracting and hiring the best talent available, creating a culture that values diversity and inclusion, and providing innovative solutions to their clients with lasting appeal. The engagement with Bankston Partners, a specialized recruiting and consulting firm, will ensure that Max’s vision materializes. With their proven processes, The Bankston Diversity Initiative™ and Culture by Design™, they are able to easily address Max’s concerns. Max even refers to A. Michelle Fish, CEO of Bankston Partners, as his “human capital guru”. “We created the Bankston Diversity Initiative to attract the highest caliber of diverse candidate and leverage those candidates to consistently achieve superior business results for emerging, mid-market, and Fortune-level companies.” says Fish. Another area of great concern for Siegel is creating the right organizational culture. Fish’s concept of “culture by design, not by default” hit home with him as having the right people is only half the battle; the other half is defining the environment that they work in. “Our culture is one that is rooted in innovation. We strive to go beyond the norm at all times. This includes the way we operate internally. Fun is also a component, but hard work must occur first.” says Siegel. Bankston Partners ensures that candidates fit a company’s culture by administering pre-employment assessments that delve into the overall temperament and behavioral patterns of an individual; accurately detailing how an individual would act function in the workplace. “Culture by design, not default is a concept that begins with the end in mind – it puts parameters on the selection process of new team members. You must define the culture you want to drive your business, or you will end up with a culture by default and one that most likely will not maximize client value.” says Fish. Together, The 909 Group and Bankston Partners will build an engine fueled by diverse, top-tier candidates and a culture built on innovation. A vision, with action – and one that will make a positive difference, come true. About The 909 Group The 909 Group offers a hybrid of services that cater to the needs of each client. Our agency provides our clients with undivided attention, allowing us to execute their desires of accelerating their brand BEYOND its category. As originators, not imitators, we are a part of the culture that is known for conceptualizing and creating contagious adaptive behavior. Consistently predicting and influencing trends makes The 909 Group an integral part in marketing to the masses. We are the hands that sculpt, shape and mold. We are innovative. We are The 909 Group. For more information, please visit www.the909grp.com

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